Teens and young adults are especially at risk for the negative effects related to nicotine. Their brains are still developing up to the age of 25. Nicotine changes how the brain works. In 2017, 1 out of every 4 teens aged 15 to 19, and 3 out of every 10 young adults aged 20 to 24 said they had tried a vape device. In Canada, we saw a rise in vaping rates for youth in 2018 which coincides with the introduction of a nicotine salt vape product (e.g. Juul). Advertisers used lifestyle marketing strategies to appeal to teens and young adults which seemed to have a dramatic impact on the uptake of these products. Juul came under heavy criticism for this strategy and has since pulled the marketing campaigns.
Facts about vaping nicotine
There is a lot you need to know about vaping before you consider this as a smoking alternative. Read on to learn more.